Welcome to UserNotLuser, my online portfolio. I am a person with a deep passion for understanding how products impact people’s behavior and influences their habits.
I have led companies and teams through a wide range of design and product development initiatives in projects of diverse nature.
Also in my baggage
Balanced Researcher
Qualitative and quantitative research practitioner • Data driven researcher • Interviews • IA testing • Usability studies • A/B testing • Surveys • Analytics.
Experienced Manager
UX evangelist • User-centered culture promoter • Team mentor and supporter • Strategic vision • Roadmap and deliverable timeline planner.
Fail Fast Mindset
Lean UX practitioner • Experiment & Guerrilla • Rapid iterative testing • Agile prototyping and wireframing • Certified Professional Scrum with User Experience.
Technical Background
Former web developer • Engineering shared language • Technical constraints awareness • SQL experienced.
This is some of the work I’ve been involved with
enAlquiler: end-to-end redesign
enAlquiler is the leading real estate website for main residence rentals in Spain. This high traffic real estate portal is the meeting point between owners and tenants. UX Reseach • Surveys • Data Analysis • Personas • Prototyping • Usability Testing.
UXLab: Iterative Service Design from the inside out.
Barcelona Activa is Barcelona’s local development agency to encourage the creation of small businesses as a foundation for generating jobs. UX Evangelization • Service Design • Service implementation.
Continue Reading UXLab: Iterative Service Design from the inside out.
Heura: Understand existing consumers and attract new ones.
Foods for Tomorrow claims to be the 21st century butcher. The company has developed Heura, a line of clean-label vegan plant-based meat products. UX Strategic Roadmap • BLA interviews • Focus group.
Continue Reading Heura: Understand existing consumers and attract new ones.